Campbell Soup Company (CSC) was a diversified food processor known for its strong brands and product quality. One of its products is produce ready-to-serve soups for customer who is not able to make soup. Formerly, Campbell's products spread all over 3 segments of condensed soups, ready-to-serve soups and dry soup, and it is considering to expand its product to microwavable soups to make customer more convenient for preparing soup without container. The following figure showed the foundation of CSC. CSC used its engineering support and diversified production line to support customers with convenient, good taste and quality food.CSC is a decentralized company; its strategy is to diversify ...view middle of the document...
That caused nobody took it to be their obligation, they actually wanted less and less to be involved. Their position was, "Wait until it's a proven process" and then CSC will be ready to accept the line for their operation. Otherwise, coordination between engineers form various groups was difficult because often the engineers were not at the plant at the same time. Even when some were present, they had their own tests to run and not usually were not interested in running the line as a whole. This situation caused the other problem that the problem of the other part of production line would occur when the problem of one part was resolved due to incoordination among all parts.2.Production processAs we know, the production process which CSC used is production line, which can be described the products are manufacturing as a continuous flow. Production line requires standard and stable process with good quality to avoid occurring shut-down. If one part was shut-down, that would influence other parts.SuggestionAiming at conflict between organization and development process, the problem is due to the structure of organization is different from development process. The organization is decentralized, but R&D is centralized. However, because different product has different feature, R&D should have different knowledge and experiment in charge in different product. For example, microwavable soup can be used by microwave, so it requires different material, and R&D has to consider the different point and set up a suitable process for it. At this point, I suggest CSC decentralizes its R&D into different product. When CSC decides to produce a new product, they should take appropriate engineers from R&D, and make a subgroup ...
